A refined brand and website for a transatlantic business consultancy
UKCousin helps US brands enter and grow in the UK market, offering strategic guidance across market entry, positioning, compliance and commercial expansion. The business needed a brand identity and website that felt confident, credible and distinctly transatlantic, without becoming too corporate or generic.
I worked with UKCousin to develop a visual identity and digital presence that balanced authority with warmth. The aim was to create something polished and professional, but still approachable enough for ambitious brands navigating a new market.
The project included brand development, website design, a homepage video, stationery, social media assets and conference collateral. Across each touchpoint, I focused on creating a cohesive visual language using a refined colour palette, elegant typography, structured layouts, carefully chosen imagery and subtle motion.
The final result is a modern, flexible brand system that gives UKCousin a stronger presence online and in print. The website feels clearer, more premium and easier to navigate, while the wider identity helps position UKCousin as a trusted partner for US businesses looking to make a confident move into the UK.
Branding, Website, Video, Stationery, Social Media, Conference Collateral
“I couldn't be happier with the exceptional work from Petra. Her creativity, attention to detail and ability to bring our vision to life was a breath of fresh air.”
Matt Booker, Founder
What my client had to say…
The project encompassed…
Brand Identity Development
A refined logo, typography system, and colour palette designed to exude confidence and credibility in the B2B space.
Website Design & Development
A structured, user-friendly website that provides clear pathways to resources, insights, and contact points for US brands looking to expand.
Marketing Collateral
From branded merchandise and presentation materials to LinkedIn content templates, every touchpoint was designed to maintain consistency and reinforce UK Cousin’s industry expertise.
Reference Hub & Content Strategy
A dedicated resource section was created to provide valuable industry insights, helping UK Cousin position itself as a thought leader in UK market entry for US brands.