Oliver Sweeney
As a freelancer, I supported the team by creating catalogues, seasonal press books, advertising and promotional materials for Oliver Sweeney, bringing together the brand’s attention to craftsmanship and playful personality.
The work ranged from detailed editorial layouts showcasing materials and shoemaking to bold, image-led adverts for footwear, eyewear and the Custom Made service. Clean typography and generous space kept the products at the centre, while seasonal treatments and a casino-themed promotion added character.
Across the work, I balanced product storytelling with clear commercial messaging, giving each piece its own personality while keeping it recognisably Oliver Sweeney.
Editorial Design, Catalogues, Press Books, Advertising, Promotional Design
