Groove Guide

A weekly music magazine, a national network of contributors and a fresh deadline every week. As Editor and Designer of Groove Guide, I shaped both the publication’s content and its visual identity.

I redesigned the magazine and created the distinctive GG logo, bringing a bold, playful style to its covers, features, reviews and gig listings. The identity extended beyond the magazine to its website, stationery and event promotions.

My role included:

  • Editing and designing the weekly magazine, from cover to finished artwork.

  • Managing more than 50 contributors across New Zealand and a second graphic designer.

  • Coordinating copy, imagery and advertising from over 50 clients.

  • Designing for the monthly Real Groove magazine.

  • Creating advertising and in-house materials for music retailer Real Groovy.

This was an early career role with substantial responsibility, and it remains work I’m proud of: a chance to bring music, design and editorial judgement together, week after week.

Editorial Design, Editing, Brand Identity, Logo Design, Advertising, Print Production