Crouchers — The British Home Store

I worked closely with owner Ben Matthews to develop a visual identity for Crouchers that reflected the business’s history and its focus on quality homewares and gifts.

The work began with the logo, typography and colour palette, supported by mood boards exploring texture and the wider visual direction.

I carried the identity through to stationery, packaging, advertising and a Shopify store. The website’s clean layouts gave the products space, balancing a contemporary shopping experience with the character and tradition behind the Crouchers name.

Brand Identity, Logo, E-commerce Website, Stationery, Packaging, Advertising

A Shopify store bringing the Crouchers identity online, with clean layouts that put the products first.

The construction and details behind the Crouchers logo.

Colour and material references establishing the brand’s visual direction, with a carefully chosen green at its centre.

“I think we experimented with 30 different greens and Petra never got fed-up with me. She understood what I wanted to convey and delivered something I’m supremely proud of.”

Ben Matthews, Owner

What my client had to say…

The identity carried through the shopping experience, connecting typography, colour and product presentation.

Advertising design translating the Crouchers identity into clear, recognisable promotional materials.

Imagery and styling expressing the character of Crouchers and its approach to homewares.

The Crouchers logo adapted for different settings while retaining a consistent identity.

Crouchers on the Isle of Wight, 1910—a glimpse into the history behind the name.

Crouchers — The British Home Store

I worked closely with owner Ben Matthews to develop a visual identity for Crouchers that reflected the business’s history and its focus on quality homewares and gifts.

“I think we experimented with 30 different greens and Petra never got fed-up with me. She understood what I wanted to convey and delivered something I’m supremely proud of.”

Need a graphic designer?

petra@orbismedia.co.uk
+44750 0430 1210

Creative Works, 7 Blackhorse Lane, London, E17 6DS

Crouchers — The British Home Store

I worked closely with owner Ben Matthews to develop a visual identity for Crouchers that reflected the business’s history and its focus on quality homewares and gifts.

“I think we experimented with 30 different greens and Petra never got fed-up with me. She understood what I wanted to convey and delivered something I’m supremely proud of.”

Need a graphic designer?

petra@orbismedia.co.uk+44750 0430 1210

Creative Works, 7 Blackhorse Lane, London, E17 6DS

petra@orbismedia.co.uk
+44750 0430 1210